Label designs are positioned lower down on this page, and can be viewed directly via the following hyperlinks which are split into three themes: –
This present stock of available wine label artworks is designed for Australian wineries seeking to acquire the sole licensee copyright rights to use the digital image of each one-off artwork.
A digitised image of each artwork is available for sole licensee use globally, as specified in a Copyright Licensing Agreement between the interested licensee and Cliff Howard (the artist).
The licence applies to a high-resolution image of the original copyright painting / artwork as displayed in each mock-up label.
The artworks are designed for Australia’s competitive retail
wine market, where it is paramount that visual impact and clear brand
differentiation is needed at the point of sale. I believe that effective label
packaging should incorporate a distinctive visual image that is intriguing and
It is increasingly acknowledged that in the wine industry and
visual arts sector, artisans and patrons share a common celebration of culture.
It makes sense to incorporate art on wine labels, as it can enliven brands, and
enrich shoppers’ wine purchasing experience.
The licence price for the use of each label’s artwork is normally AU$400 per image, but I now offer a 70% discount , being a resultant net price of AU$120 per label design.
This price per label grants the licensee the sole use of a digital version of the original copyright artwork for their wine labelling and marketing purposes. ‘Artwork’ refers to the digitised image as displayed in each mock-up label.
The Copyright Licensing Agreement is based on a template from the Arts Law Centre of Australia. Upon a signing the Agreement, and in exchange for full payment, the licensee receives a high-resolution digital image of the artwork.
The licensee is welcome to request minor alterations to the suggested layout, and my price includes possible alterations that are minor and agreed upon. However, alterations to the original copyright artwork are not permissible, unless expressly arranged with the artist’s written consent. Should a licensee, at their discretion, apply to register a trademark for the suggested label names, all trademark costs would be at the licensee’s expense.
PayPal is the preferred method of payment, because it has a very high security rating.
Effective label packaging should incorporate a distinctive visual image to attract buyer attention, to be intriguing, and to align with a brand’s visual identity and desired reputation for providing quality.
It’s well researched that an innovative and relevant visual image can significantly improve point of sale impact, and branding strength, of bottled wines.
I appreciate that making quality wine hinges on the interconnectedness of key elements such as the soil, site, grape variety, vine health, rainfall and sunshine.
In addition to that process, it’s also important for marketers to ensure that bottle labelling is innovative and vibrant, in order to gain customer attention amidst the thousands of other labels on the market.
The ethos I apply when designing artwork for wine labels, reflects my admiration and respect for Australian vignerons. Quality wines warrant being well packaged, with label designs that infuse a tone of integrity and sensibility. Hence, I prefer label imagery that is focused on being noticeable, sharp and memorable, rather than a design being simply trendy, cute, or one that’s at risk of trivialising the professionalism and skills involved in producing quality wine.
In addition to the aesthetics of original artwork on labels, unique artwork can offer a utility that extends ’beyond the bottle’. Appealing artwork offers marketers a myriad of opportunities to extend the exposure of their brand.
Licensed artwork can often be applied in creative ways across a range of marketing merchandise, such as: –
Point of sale posters, gift wrapping paper & gift cards at wineries
Tote bags and towels, as loyalty reward gifts for special customers
Computer mouse-pads, and dining-venue place mats
Digitally printed on silk scarves, tee shirts & peak caps.
Aligned with each image, I include a suggested ‘product-line’ / sub-brand name per label. These associated names are optional for use by the licensee.
They can be deleted from the overall label design at the licensee’s request, or handled later at the label printing stage.
For purposes of clarity, the proposed label names are presently not trademark registered in Australia, per a basic search online with IP Australia in September 2020, and they appear not to be commercially used in Australian wine packaging at present. Hence, there has been no fee included for a licensee wishing to use the suggested names.
Keep in mind that registering a trademark for the proposed label names (if used) may not be available to the licensee at the time of production.
The following extra information is included at the end of this webpage: –
I am an established artist who owned and operated a successful art gallery in Melbourne for five years. I have hand painted wine glasses, and designed digital patterns for the fashion sector.
I studied art in Australia and Italy, and have gained considerable design and branding experience during my roles in advertising (at Clemenger BBDO); retailing (at Western Power); customer behaviour research (at Telstra); and from writing media releases (at The University of Melbourne), and in designing fabric patterns for the fashion sector (FalconFabrics.com.au).
During my visits to wine regions in Australia, France, Italy, Spain & New Zealand, I’ve been buoyed to create eye-catching artworks for wine labels in a way that hopefully can embellish brands and strengthen a winery’s product positioning.
As far back as 1945, Chateau Mouton Rothschild wine estate began commissioning famous artists (such as Miro, Picasso and Dali) to design its labels.
I particularly like the Art Deco style, as used in the 1930s by Lehmann Printing and Lithographing (San Francisco), as it includes bold hues and unusual fonts.
My wine label layouts on this website are designed to suit most of the bottle shapes on the Australian market.
The positioning of text on each label can be slightly modified or interchangeable, by arrangement between the licensee and myself. For example, the licensee might wish to reposition and resize the wine company’s name or the vintage.
I do not include optional label shapes (e.g. hexagonal or jagged edge designs) as some licensees may wish to arrange these themselves at their final stage of label printing.
Changes to my copyright images are not permitted.
Labels shown on this webpage are for the front of bottles only. Also, they are not designed to meet regulatory labelling requirements for Australia’s export wine market.
The following are the approximate label dimensions used for the label designs within this website.
|Table wines (traditional)||10cm wide by 12cm height|
|Tallish bottle table wines||10cm wide by 13cm height|
|Burgundy shaped bottles||10/11cm wide by 8.5cm height|
|Wide-shaped Burgundy||12cm wide by 8cm height|
|Sparkling wine bottles||11cm wide by 9cm height|
|Riesling (traditionally tall)||10cm wide by 13cm height|
The artworks shown on this web page are available as at September 2020.
Should a particular design become unavailable or sold, I will endeavour to insert a note on this website accordingly.
I am happy to discuss possible commissions to design customised artwork that may suit a specific theme or existing winery brand.
Go ahead, ‘’adopt’’ one of these homeless wine label artworks. Life is too short to be dull.
If you have any queries or special requests please email me: firstname.lastname@example.org
TABLES OF THE WINE REGIONS COVERED
Label Theme – Wonderful Wildlife
Flighty & Free
Pride at Dawn
Mount Gambier District
Ride the Breeze
Solo at Sunset
Tamar valley, Tas
The Sturdy Loner
Waiting for Lunch
Yield of Gold
Steady at Sunset
Label Theme – Festive Fantasies
The Bees Lees
Blended with Flair
Hats off to springtime
The Artisan’s Cane
Trip to Eternity
|King Valley, Vic|
|Tamar Valley, Tas|
Wind & Rain
Label Theme – Vibes of Vitality
|Alpine Run||King Valley|
|Grace and Poise||Frankland River, WA|
|Inside Edge||Mornington Peninsular|
|Oaky Notes||Barossa Valley|
|Sculptured Hero||Yarra Valley|
|Solar Joy||Langhorne Creek|
|Threading the Barrel||Margaret River|
|Unchained Limbs||Adelaide Hills|
|Waves of Wonder||Padthaway|
|Wide Land||Barossa Valley|
|Worthy of Note||Heathcote|
Worth the Wait
Warm & Breezy
The Author’s Aide
Goblets of Old
Brisk Sea Air
If you have any queries or special requests please email me: email@example.com