Wine Label Artwork

Homeless  wine  label  artworks  seeking  a  good  home.

Label designs are positioned lower down on this page, and can be viewed directly via the following hyperlinks which are split into three themes: –

 

Wonderful Wildlife theme     

  

Festive Fantasies theme 

       

Vibes of Vitality theme

 

Label artworks for licence use

This present stock of available wine label artworks is designed for Australian wineries seeking to acquire the sole licensee copyright rights to use the digital image of each one-off artwork.

 

A digitised image of each artwork is available for sole licensee use globally, as specified in a Copyright Licensing Agreement between the interested licensee and Cliff Howard (the artist).

 

The licence applies to a high-resolution image of the original copyright painting / artwork as displayed in each mock-up label.

The artworks are designed for Australia’s competitive retail
wine market, where it is paramount that visual impact and clear brand
differentiation is needed at the point of sale. I believe that effective label
packaging should incorporate a distinctive visual image that is intriguing and
impactful.

 

 

It is increasingly acknowledged that in the wine industry and
visual arts sector, artisans and patrons share a common celebration of culture.

It makes sense to incorporate art on wine labels, as it can enliven brands, and

enrich shoppers’ wine purchasing experience.

Pricing

The licence price for the use of each label’s artwork is normally AU$400 per image, but I now offer a 50% discount available for orders placed before 25th December 2020. This new net price of AU$200 per label, is in celebration of Melbourne becoming free from its pandemic lockdown.

 

This price per label grants the licensee the sole use of a digital version of the original copyright artwork for their wine labelling and marketing purposes. ‘Artwork’ refers to the digitised image as displayed in each mock-up label.

 

The Copyright Licensing Agreement is based on a template from the Arts Law Centre of Australia. Upon a signing the Agreement, and in exchange for full payment, the licensee receives a high-resolution digital image of the artwork.

The licensee is welcome to request minor alterations to the suggested layout, and my price includes possible alterations that are minor and agreed upon. However, alterations to the original copyright artwork are not permissible, unless expressly arranged with the artist’s written consent. Should a licensee, at their discretion, apply to register a trademark for the suggested label names, all trademark costs would be at the licensee’s expense.

 

 

PayPal is the preferred method of payment, because it has a very high security rating.

Branding and labels

Effective label packaging should incorporate a distinctive visual image to attract buyer attention, to be intriguing, and to align with a brand’s visual identity and desired reputation for providing quality.

It’s well researched that an innovative and relevant visual image can significantly improve point of sale impact, and branding strength, of bottled wines.

 

I appreciate that making quality wine hinges on the interconnectedness of key elements such as the soil, site, grape variety, vine health, rainfall and sunshine.

In addition to that process, it’s also important for marketers to ensure that bottle labelling is innovative and vibrant, in order to gain customer attention amidst the thousands of other labels on the market.

 

The ethos I apply when designing artwork for wine labels, reflects my admiration and respect for Australian vignerons. Quality wines warrant being well packaged, with label designs that infuse a tone of integrity and sensibility. Hence, I prefer label imagery that is focused on being noticeable, sharp and memorable, rather than a design being simply trendy, cute, or one that’s at risk of trivialising the professionalism and skills involved in producing quality wine.

 

In addition to the aesthetics of original artwork on labels, unique artwork can offer a utility that extends ’beyond the bottle’. Appealing artwork offers marketers a myriad of opportunities to extend the exposure of their brand.

 

Licensed artwork can often be applied in creative ways across a range of marketing merchandise, such as: –

Point of sale posters, gift wrapping paper & gift cards at wineries

Tote bags and towels, as loyalty reward gifts for special customers

Computer mouse-pads, and dining-venue place mats

Digitally printed on silk scarves, tee shirts & peak caps.

Suggested label names

Aligned with each image, I include a suggested ‘product-line’ / sub-brand name per label. These associated names are optional for use by the licensee.

They can be deleted from the overall label design at the licensee’s request, or handled later at the label printing stage.

For purposes of clarity, the proposed label names are presently not trademark registered in Australia, per a basic search online with IP Australia in September 2020, and they appear not to be commercially used in Australian wine packaging at present. Hence, there has been no fee included for a licensee wishing to use the suggested names.

 

Keep in mind that registering a trademark for the proposed label names (if used) may not be available to the licensee at the time of production.

The following extra information is included at the end of this webpage: –

Artist’s credentials
Label specifications
Contact me. Updates
List of Labels

 

If you have any queries or special requests please email me: 1cliff2@iinet.net.au

Wonderful Wildlife theme

Coral Calm
Feathered Dreams
Flighty & Free
Focused Falcon
M-curve-gumtree-combo
Intrepid Tiger
Jamboree Monkey
Legs Aloft
Pride at Dawn
Proud Toucan
Ride the Breeze
Solo at Sunset
Swing Time
The Sturdy Loner
Thermal Sunrise
Timorous Meerkat
Valiant Steed
Veiled Seahorse
Waiting for Lunch
Yield of Gold
Steady at Sunset

Festive Fantasies theme

Abalone Planet
Baby Pearls
M2-11-bees-bark-honeycomb
Blended with Flair
Captivating Sunset
Crocodile Eye
Festive Aromas
Sparkling Prosecco
Layered Land
Lunar Folly
Maypole Planet
Mercury Night
Peachy Dusk
wine label artwork
Ruby Planet
Thatched Field
The Artisan's Cane
Trip to Eternity
Vintners Maze
Vintner's Must
Woven Flavour
Catnap
Crystal Field
Wind & Rain
Drifting Away
Memories Within
Goblets of Old
Opal Dreams
Matrix

Vibes of Vitality theme

Alpinr Run
M-10x13-ballet-4
Inside Edge
Oak Lagoon
Oaky Notes
Sculptured Hero
Solar Joy
Threading the Barrel
Unchained Limbs
Waves of Wonder
Wide Land
Worthy of Note
Tethered Horses
Swirl-Time
worth the wait
Warm & Breezy
The Author's Aide
Annual Gold
Soil Aplenty
Captain's Friend
Hootenanny
Twirling
Rural Reign
Brisk Sea Air
Artist’s Credentials

I am an established artist who owned and operated a successful art gallery in Melbourne for five years. I have hand painted wine glasses, and designed digital patterns for the fashion sector.

 

I studied art in Australia and Italy, and have gained considerable design and branding experience during my roles in advertising (at Clemenger BBDO); retailing (at Western Power); customer behaviour research (at Telstra); and from writing media releases (at The University of Melbourne), and in designing fabric patterns for the fashion sector (FalconFabrics.com.au).  

During my visits to wine regions in Australia, France, Italy, Spain & New Zealand, I’ve been buoyed to create eye-catching artworks for wine labels in a way that hopefully can embellish brands and strengthen a winery’s product positioning.

 

As far back as 1945, Chateau Mouton Rothschild wine estate began commissioning famous artists (such as Miro, Picasso and Dali) to design its labels.

I particularly like the Art Deco style, as used in the 1930s by Lehmann Printing and Lithographing (San Francisco), as it includes bold hues and unusual fonts.

Label Specifications

My wine label layouts on this website are designed to suit most of the bottle shapes on the Australian market.

 

The positioning of text on each label can be slightly modified or interchangeable, by arrangement between the licensee and myself. For example, the licensee might wish to reposition and resize the wine company’s name or the vintage.

 

I do not include optional label shapes (e.g. hexagonal or jagged edge designs) as some licensees may wish to arrange these themselves at their final stage of label printing.

Changes to my copyright images are not permitted.

 

Labels shown on this webpage are for the front of bottles only. Also, they are not designed to meet regulatory labelling requirements for Australia’s export wine market.

 

The following are the approximate label dimensions used for the label designs within this website.

Table wines (traditional)10cm wide by 12cm height
Tallish bottle table wines10cm wide by 13cm height
Burgundy shaped bottles10/11cm wide by 8.5cm height
Wide-shaped Burgundy12cm wide by 8cm height
Sparkling wine bottles11cm wide by 9cm height
Riesling (traditionally tall)10cm wide by 13cm height
Contact me and updates

The artworks shown on this web page are available as at September 2020.  

Should a particular design become unavailable or sold, I will endeavour to insert a note on this website accordingly.

I am happy to discuss possible commissions to design customised artwork that may suit a specific theme or existing winery brand.

Go ahead, ‘’adopt’’ one of these homeless wine label artworks. Life is too short to be dull.

If you have any queries or special requests please email me: 1cliff2@iinet.net.au

 TABLES  OF  THE  WINE  REGIONS  COVERED

 

  Label Theme – Wonderful Wildlife

Label Name

Wine Region

Coral Calm

Barossa

Feathered Dreams

McLaren Vale

Flighty & Free

Barossa Valley

Focused Falcon

Goulburn Valley

Gumtree Haven

King Valley

Intrepid Tiger

Yarra Valley

Jamboree Monkey

Denmark, WA

Legs Aloft

McLaren Vale

Pride at Dawn

Mount Gambier District

Proud Toucan

Pyrenees Ranges

Ride the Breeze

Kangaroo Island

Solo at Sunset

McLaren Vale

Swing Time

Tamar valley, Tas

The Sturdy Loner

Canberra District

Thermal Sunrise

McLaren Vale

Timorous Meerkat

Heathcote, Victoria

Valiant Steed

Eden Valley

Veiled Bubbles

King Valley

Waiting for Lunch

Margaret River

Yield of Gold

Bellarine Peninsular

Ocean Touch

Bellarine Peninsular

Steady at Sunset

Margaret River

  Label Theme – Festive Fantasies

Label name

Wine Region

Abalone Planet

Margaret River

Baby Pearls

Murray Darling

The Bees Lees

McLaren Vale

Blended with Flair

Coonawarra

Captivating Sunset

Adelaide Hills

Crocodile Eye

Eden Valley

Festive Aromas

King Valley

Hats off to springtime 

Eden Valley

Layered Land

Mount Gambier

Lunar Folly

Langhorne Creek

Maypole Planet

Limestone Coast

Mercury Night

Adelaide Hills

Peachy Dusk

Clare Valley

Retro Bacchus

McLaren Vale

Ruby Planet

Mornington Peninsular

Thatched Field

King Valley

The Artisan’s Cane

Yarra Valley

Trip to Eternity

Clare Valley

Vintner’s Maze

Pyrenees Region

Vintner’s Must

Hunter Valley

Woven Flavour

Barossa

Picnic Joy

Clare Valley

Catnap

King Valley, Vic

Crystal Field

Tamar Valley, Tas

Wind & Rain

King Valley

Drifting Away

Yarra Valley

Memories Within

Tasmania

Opal Dreams

Beechworth, Vic

Matrix

Grampians, Vic

  Label Theme – Vibes of Vitality

Label nameRegion
Alpine RunKing Valley
Grace and PoiseFrankland River, WA
Inside EdgeMornington Peninsular
Oak LagoonCoonawarra
Oaky NotesBarossa Valley
Sculptured HeroYarra Valley
Solar JoyLanghorne Creek
Threading the BarrelMargaret River
Unchained LimbsAdelaide Hills
Waves of WonderPadthaway
Wide LandBarossa Valley
Worthy of NoteHeathcote

Tethered

Heathcote

Swirl Time

Yarra Valley

Worth the Wait

Barossa Valley

Warm & Breezy

Heathcote, Vic

The Author’s Aide

Cabernet Merlot

Annual Gold

Langhorne Creek

Soil Aplenty

Bellarine Peninsular

Happy Hues

Yarra Valley

Captain’s Friend

Langhorne Creek

Hootenanny

Macedon Ranges

Goblets of Old

Hunter Valley

Twirling

Mornington Peninsular

Rural Reign

McLaren Vale

Brisk Sea Air

Padthaway, SA

________________________________________

 

If you have any queries or special requests please email me: 1cliff2@iinet.net.au