This website is a virtual art gallery of paintings and artwork for wine labels by Cliff Howard (Australia).
Artwork for wine labels
This website includes examples of my original artworks presently available for licensed use on wine labels.
High definition digitised images of the artworks are available for sole licensee use.
The artworks are designed for Australia’s competitive retail wine market, where it is paramount to achieve visual impact and clear brand differentiation. I believe that effective label packaging should incorporate distinctive visual images that are impactful and unusual.
It is increasingly acknowledged that in the wine and visual arts sectors, artisans and patrons share a common celebration of culture. It makes sense to incorporate art on wine labels, as it can enliven brands, and enrich shoppers’ wine purchasing experience.
Also, here is a linked booklet of my art published on the ISSUU platform, July 2019. The listing includes the dimensions of each painting.
I am a Melbourne artist and I studied art in Australia and Firenze. I owned and managed Scotchmer Art Gallery for five years, in Melbourne Australia, and have established many valued contacts in the arts sector.
The art subjects I prefer include: skiers; surfers; dancers; musicians; wildlife; cats; Australian wildlife; beaches; boats; athletes and travel.
My paintings have been exhibited in solo shows including Scotchmer Gallery, Parkville Gallery, Gasworks Gallery, and Montsalvat [Vic].