This website presents paintings and artwork by Cliff Howard (Australia).
Art in the home
Interior decorating helps create a room’s particular mood, energy, and can enhance the desired ambience.
An original and stylish painting embellishes a room and creates a focal point of cohesion.
Colourful rooms engage people and engender uplifting feelings. That’s why paintings are a key element in interior design.
The aesthetics of an intriguing painting can create a characterful home that’s serene and inviting.
Paintings contribute to a welcoming atmosphere of harmony and balance.
On a separate page in this website, Interior Design, my paintings are demonstrated in a home décor simulation.
Artwork for wine labels
This website includes examples of my original artworks presently available for licensed use on wine labels.
High definition digitised images of the artworks are available for sole licensee use.
The artworks are designed for Australia’s competitive retail wine market, where it is paramount to achieve visual impact and clear brand differentiation. I believe that effective label packaging should incorporate distinctive visual images that are impactful and unusual.
It is increasingly acknowledged that in the wine and visual arts sectors, artisans and patrons share a common celebration of culture. It makes sense to incorporate art on wine labels, as it can enliven brands, and enrich shoppers’ wine purchasing experience.
Also, here is a linked booklet of my art published on the ISSUU platform, July 2019. The listing includes the dimensions of each painting.
In each era since cave paintings, artists have expressed their world using tools of their time. Now, there’s a plethora of technology dependent NFTs on the digital art market.
Intangible ‘Non-Fungible Tokens’ ( NFTs ) blur the line between traditional art and wham-bam pixelated images sought by speculators seeking to make an easy financial gain.
Greed and art appreciation make strange bedfellows. The proliferation of look alike NFTs is cannibalising artists’ original work and diluting speculators hopes to get rich quick.
NFT fans clamber to get rich quick in the blockchain metaverse, despite the process to buy and sell being complex. Over time, an NFT buyer might simply be left with a hard to resell token of an image which is similar to thousands of other pixelated variations. Moreover, the buyer’s virtual ownership has not necessarily transfered the copyright.
Tech-heads find that NFTs are quick to design via software like SketchAr, VoxEdit, 8bit Painter, Adobe Illustrator, Photoscape and Krita. NFT producers can bypass traditional and time-consuming art tuition, and they don’t need to store canvases or clean paint brushes!
On the flip side, many traditional art collectors enjoy the emotional interaction and aesthetics of tangible art, more than simply acquiring an item for its investment potential.
I am a Melbourne artist and I studied art in Australia and Firenze. I owned and managed Scotchmer Art Gallery for five years, in Melbourne Australia, and have established many valued contacts in the arts sector.
I enjoy developing innovative ways to promote joint art exhibitions, and to enlist local businesses wishing to align their brand with sponsorship and promotion of the arts.
Art themes I paint include: wildlife; skiers and ice skaters; surfers; dancers; musicians; cats; beaches; boats; athletes and famous places.
My paintings have been exhibited in solo shows including Scotchmer Gallery, Parkville Gallery, Gasworks Gallery, and Montsalvat [Vic].